Thanks for reading EV Cents by Recurrent. Each edition brings you clear, data-driven insights from 1 billion miles of EV driving to help you better understand your car and the market.
EV demand is stronger than the headlines say
In April, 26% of new-vehicle shoppers told J.D. Power they were very likely to consider an EV, up three points in a single month. Over the same stretch, the share who said they were very unlikely fell four points, to only 18%.
That happened with no federal tax credit.
About 25% of shoppers say they'd strongly consider an EV. But the actual share of sales is around 7%. That means 1/4 raises a hand and only 1/14 buys.
Tyson Jominy, who runs industry analytics at J.D. Power, sees opportunity in that gap rather than failure. "We're only capturing about a quarter of the quarter who raised their hand," he told Scott on EV Insider. "It still represents a massive upside."
Charging availability is still the top reason shoppers reject EVs, but it's down six points year over year, to 46%.
Charging time is down two points.
Purchase price is down five points since 2024.
The group that will never come around is smaller than it sounds. Among shoppers who say they're very unlikely to consider an EV, most of them want at least 500 miles of range and won't pay more than a gas car. Tyson's advice to automakers is to stop chasing them and focus on the much larger group in the middle.
Already J.D. Power's retail share data shows EV share climbing for seven straight months since bottoming out in October (when tax credits ended), now within a percentage point of where it was a year ago. Tyson expects EV share to roughly double by the end of the decade.
Tyson compared the current moment to a house that still has its Christmas lights up in June: It looks late but you're actually most of the way to the next holiday.
From the Market
J.D. Power's data shows EV sales growing fast in Texas while most regions hold steady. Dallas and Houston have turned into real EV markets. (Austin already was one.)
The growth is concentrated on the premium side, which fits a broader pattern: 27% of all premium-segment sales are now electric, essentially flat from last year. Buyers in that segment tend to have garages, off-street parking, and a lease cycle that pairs well with EVs.
The Southeast isn't growing, but it's holding flat year over year. In this market, that counts as a positive signal. Warmer weather removes the cold-range objection entirely, and that matters more in the South than any headline suggests.
Ask Recurrent
Question: "My lease is ending. Can I sell the car instead of turning it in?"
Usually, yes, but the leasing company holds the title, so it takes an extra step. Start by requesting a payoff quote, which bundles the residual value, any remaining payments, and a purchase option fee. If your EV is worth more than that number, the difference is yours to capture.
From there you have three paths:
Buy the car.
Sell to a dealer that pays off the lease directly.
Return it.
This is a popular question for a lot of owners right now. EV leases were unusually popular when lease deals passed through the federal tax credit, and those leases are ending in volume.
Ready to sell?
Sell With Recurrent connects you with a nationwide network of dealers that specialize in EVs. It's free, there's no obligation, and most owners get an offer within hours.
Connect your car first since a documented battery and range history is the difference between a buyer taking your word for it and a buyer competing for the car.
Sponsored by:
Turn Great Books Into Better Habits.
The best ideas from the best books, distilled into practical insights you can actually use.
Go deeper on ideas like:
Atomic Habits: Build better habits with small, consistent changes.
The 7 Habits of Highly Effective People: Develop principles for a more effective life.
The Meaning of Your Life: Explore what actually makes life meaningful.
With Shortform, you get the key ideas, arguments, and insights from thousands of nonfiction books, all in one place.
Why Shortform?
Bite-sized guides you can finish in minutes
Key ideas explained clearly and in context
Practical takeaways you can put into action
New books and ideas to explore every day


